The Massachusetts Securities Division on December 14, 2011 accused Principle Profits Asset Management of fraud. The firm is a one-man investment adviser led by Dan McKenna operating as a socially responsible investment adviser. Doing business in Amherst, Mass, he managed $18 million for 115 clients.
McKenna solicited twenty-two of his clients to invest over $1 million into the equity of his business, both at its founding in 1993 and nearly every subsequent year after that. Unknown to them, his business was posting losses and had a negative net worth, even as it generated revenue of over $100,000 per year. In effect, he withdrew the money that clients invested for his own personal use while he boasted to them, as quoted from his web site:
McKenna solicited twenty-two of his clients to invest over $1 million into the equity of his business, both at its founding in 1993 and nearly every subsequent year after that. Unknown to them, his business was posting losses and had a negative net worth, even as it generated revenue of over $100,000 per year. In effect, he withdrew the money that clients invested for his own personal use while he boasted to them, as quoted from his web site:
Principle Profits Asset Management, Inc. is firmly committed to the concept and practice of socially responsible investing. This is not just a part of what we do it is all that we do. We believe that social-issues assessment is a vital component of a wise and prudent investment philosophy. The dual bottom line of social responsibility and long-term profitability are inextricably linked, creating not only a moral imperative, but also the potential for enhanced financial returns.
-- Principle Profits' web site.
This is quite a stunning revelation and appears it would result in severe financial losses for his clients. While we only know what the state accuses McKenna of, it might well be ruinous for many of them. One woman he convinced to invest into his business over half her $25,000 in savings.
(As way of disclosure, I am an investment adviser located in a neighboring town and had previously advised an individual who fled McKenna's web. She did not tell me of and I did not see any such suspicious investment listed on her account statement. She was one of the lucky ones.)
In many other cases where this has played out with the clients of other disreputable investment advisers, it has resulted in nearly total losses, the money spent, not to be returned.
The moral of these unfortunate stories is that so-called socially responsible advisers can be just as nefarious in their activities as anyone else. It might well be their appearance of ethical upstandingness that allows these scam artists to get away with their schemes.
At least until the jig is up....
At least until the jig is up....